An Engaging and Effective Ecommerce Website Could Bring Business Back on Track

 Third wave is almost at fag end of its tenure and thankfully, it has not been as harmful as its predecessors, especially the 2nd one. The global pandemic has unleashed an avalanche of economic doldrums and no region is immune to that. To our utter surprise, there is a streak of light amidst the darkness and despair. Ecommerce websites are showing new hopes for survival and sustenance in the pandemic-plagued economy. Why not grab the opportunity for a new dawn?

Ecommerce websites are not a post-crisis concept. However, the crisis has shown how one can leverage its immense power and potential to imitate the physical market of meets between the buyers and the sellers. The concept is gripping and sure to build the platform for business activities in future.

How to Make an Ecommerce Website Fancy and Functional?

If you are planning to develop an ecommerce website or already own one, make sure that the following points are integrated.

Guess Your Target Users’ Needs & Tastes

Pay attention to every single detail from images to texts to contact forms. Each of these has a role to influence your potential customers. It explains why you should have a clear idea about what they want and include those factors into your ecommerce website. Design is the first magnet to their senses whereas a good user-friendly interface retains the charm of ‘love at first sight’ infatuation.

Maintain Simplicity

Elegance has a classy charm. But do you know simplicity could be the ultimate sophistication for your website? According to many a reputed web development company in Kolkata, a minimalistic design often grabs the eyeballs whereas, a complex and clumsy architecture fails to arrest attention. A plain look often creates a visual aesthetic and sets the tone for meaningful conversations and maximized conversion through an ecommerce portal.

Don’t load your website with too many visual and text images. Sparing plenty of white spaces will create a sense of visual relief for your viewers.

Add Quality Photos

For the new online shoppers, not having the options of touching or feeling the products could be a pain point. To make good for that, include high-quality static and video images in your ecommerce portal. It will create a real-life touch-and-feel delight for your customers from the comfort of their cubicles.

Always use high-resolution images. Any blurriness or pixilation could cause your customers to suspect the quality of your products. Build up photo galleries for each product so that the audience can navigate their way through the images and get different angles to look at the pictures.

Avoid Distraction for Visitors

A website is a tool for conversation. Provide right and relevant information. You may include a snippet of your journey from starting a business from making it a brand. Make sure that the language is lucid and the text is a pleasant read. However, don’t stuff your website with loads of information; this way, your audience will not be able to find the wood for the trees.  

What Is A Corporate Website and What Should It Include?

We define corporate website as a company website or entity whose purpose is to inform the public about its values and goals, and to offer future clients the opportunity to get to know the company's team and projects better.

Why it is an essential tool for any company?

•  It helps to attract the attention of new customers, since it is a way to reach a wider audience.
• Allows you to retain old customers.
• It increases the visibility of the brand, since it is possible to access the website from anywhere and through any device with an Internet connection.
• It helps to define the image of your company and shows it as a modern and updated business.

The Essential Elements That Your Corporate Website Should Have

Homepage

Your potential customers may land on your website through a landing page that leads them to a specific service that you offer. But, if not, the home page will be the first thing they see of your brand. This page should be able to capture the attention of that user who enters to take a look and know who you are.

How to get that attention? Design is your great ally, since through a well-crafted brand image you can show on the home page what you are and how you want to be known directly. We work on the design of corporate identity for different brands, with a visual and informative result that reflects the personality of each company.

Presentation Page

Include a presentation page that answers the question "Who are we?" it will allow users to know what type of business you are. It is advisable to include a brief explanation of the history of the company, what it does, what its main objectives are and what experience the founders or team members have.

Contact Form

The contact page should offer customers different ways to contact the company. It must include a contact form, but also an email address and one or more phone numbers; a map with the address and some directions so that customers know how to get to the company. In addition, it must have links to the social media of the business as a means of customer service.

Blog

Including a blog on the corporate website is another way to communicate with customers; allows you to publish updated news and information about the different services or products of the company. It is also a way of covering different current affairs: by offering complete, updated and specialized information, you will be able to earn the trust of customers and create your brand on the Internet. It is important that the contents of a business website are constantly created and updated.

Services Page

The services page should detail all the solutions that the company offers to customers. You have to talk about your products or services in a professional but simple way, to convey confidence and establish a conversation starter with users. This page should include short informative texts about the different services, which can be accompanied by images or videos.

Projects and Clients Page

In this section it is possible to talk about the different projects that the company has carried out and the clients with whom it has collaborated. In this way, you will transmit valuable information about the experience of the team that generates trust in potential clients. You can also take advantage of this page to include comments and statements from previous clients.

Legal Section

Finally, we cannot forget the legal section; since on corporate websites it is essential to include all the data related to compliance with the Data Protection Law. Whenever a client's data is requested through the corporate website, it is essential that the client gives their explicit consent for the processing of said data.

We are much more than an affordable web developer in Kolkata: we are a team of professionals that offers all the necessary services to develop a corporate website that will lead our clients to success.